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• Asset-Based Lending
• Future C.C. Receipts
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BEYOND THE HOME FRONT
by Inside Business, June 2007 Issue, Posted On 5.29.2007 (free registration required)
John Doucette of Liquid Capital of Northeast Ohio wants to move his home-based
business to a Downtown address, but the suburbs have an appeal.
John Doucette has lived in Boston. He’s lived in Denver and London. Cleveland drivers
who complain about our traffic don’t know about real gridlock, he says.
“Boston is where I learned how to drive, so I’m pretty much fearless,” he says. “Living in
Cleveland compared to some of the other places I’ve been, there is no traffic in this
town.”
Yet Doucette, president of Liquid Capital of Northeast Ohio, isn’t certain he wants to
move his growing financial lending firm downtown. Although it would make sense to be
with the other banking powerhouses of the region, Doucette, who is now based out of
his Westlake home, is still on the picket fence.
“It would be advantageous to stay where I am because that’s really where I developed
most of my networking,” he says. “But again, looking at where the financial activity is in
Cleveland, it’s all downtown. And most of my competitors are based there. They must
know something.”
Liquid Capital offers business loans based on a percentage of a company’s outstanding
invoices. Once a loan is granted, on behalf of its client, Liquid Capital collects those
invoice payments and retains the proceeds.
Doucette learned the financial business when he worked in computers and financial-
related applications for BP, first in Cleveland until 1992 and then in London for five
years. When BP closed its Cleveland office, Doucette worked for entrepreneur Dave
Snyder’s consulting firm, RealLogic, in two locations downtown and then moved to
Independence when Computer Associates bought out Snyder.
“I hated Independence,” Doucette says. “There is nothing there. There’s still no
shopping. They’ve gotten a few more restaurants in the last few years, but even so,
there’s not a lot of choice.”
When he purchased the Liquid Capital franchise in March 2006, Doucette kept it simple
by starting from his home. Nearly one quarter of the suburban readers who filled out IB’s
Where You Work Survey are also home based, enjoying the financial advantages and
enduring the space disadvantages.
“It’s not a convenient place to meet clients, so I end up spending a lot of time at
Starbucks and Caribou and places like that,” he says. “It’s a good thing I like coffee.”
For now, Liquid Capital is only Doucette and his wife, Maryann. But if the firm begins to
add employees, office space will be necessary.
“It’s a matter of being centrally located,” Doucette says. “Having worked downtown for
years — back when there was a downtown — I would much more prefer to be there. It’s
much more vibrant, many more things to do.”
Although he’s not quite ready to start office hunting, Doucette puts proximity to his
clients as his top priority. The real estate, tax and parking costs are his other concerns.
“The commute is not that much of an issue,” he says. “And with a little haggling you can
get as good a deal (on rent downtown) as anywhere. It’s the parking and the city tax.”
by Inside Business, June 2007 Issue, Posted On 5.29.2007 (free registration required)
John Doucette of Liquid Capital of Northeast Ohio wants to move his home-based
business to a Downtown address, but the suburbs have an appeal.
John Doucette has lived in Boston. He’s lived in Denver and London. Cleveland drivers
who complain about our traffic don’t know about real gridlock, he says.
“Boston is where I learned how to drive, so I’m pretty much fearless,” he says. “Living in
Cleveland compared to some of the other places I’ve been, there is no traffic in this
town.”
Yet Doucette, president of Liquid Capital of Northeast Ohio, isn’t certain he wants to
move his growing financial lending firm downtown. Although it would make sense to be
with the other banking powerhouses of the region, Doucette, who is now based out of
his Westlake home, is still on the picket fence.
“It would be advantageous to stay where I am because that’s really where I developed
most of my networking,” he says. “But again, looking at where the financial activity is in
Cleveland, it’s all downtown. And most of my competitors are based there. They must
know something.”
Liquid Capital offers business loans based on a percentage of a company’s outstanding
invoices. Once a loan is granted, on behalf of its client, Liquid Capital collects those
invoice payments and retains the proceeds.
Doucette learned the financial business when he worked in computers and financial-
related applications for BP, first in Cleveland until 1992 and then in London for five
years. When BP closed its Cleveland office, Doucette worked for entrepreneur Dave
Snyder’s consulting firm, RealLogic, in two locations downtown and then moved to
Independence when Computer Associates bought out Snyder.
“I hated Independence,” Doucette says. “There is nothing there. There’s still no
shopping. They’ve gotten a few more restaurants in the last few years, but even so,
there’s not a lot of choice.”
When he purchased the Liquid Capital franchise in March 2006, Doucette kept it simple
by starting from his home. Nearly one quarter of the suburban readers who filled out IB’s
Where You Work Survey are also home based, enjoying the financial advantages and
enduring the space disadvantages.
“It’s not a convenient place to meet clients, so I end up spending a lot of time at
Starbucks and Caribou and places like that,” he says. “It’s a good thing I like coffee.”
For now, Liquid Capital is only Doucette and his wife, Maryann. But if the firm begins to
add employees, office space will be necessary.
“It’s a matter of being centrally located,” Doucette says. “Having worked downtown for
years — back when there was a downtown — I would much more prefer to be there. It’s
much more vibrant, many more things to do.”
Although he’s not quite ready to start office hunting, Doucette puts proximity to his
clients as his top priority. The real estate, tax and parking costs are his other concerns.
“The commute is not that much of an issue,” he says. “And with a little haggling you can
get as good a deal (on rent downtown) as anywhere. It’s the parking and the city tax.”
LIQUID CAPITAL OF
NORTHEAST OHIO
ANNOUNCES NEW
FINANCING
PROGRAMS FOR
SMALL BUSINESSES
NORTHEAST OHIO
ANNOUNCES NEW
FINANCING
PROGRAMS FOR
SMALL BUSINESSES
- Read More >>
LIQUID CAPITAL OF
NORTHEAST OHIO
ANNOUNCES THREE
NEW CLIENTS
NORTHEAST OHIO
ANNOUNCES THREE
NEW CLIENTS
- Read More >>
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